Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Homeowning urban singles with low income.
Pre-middle-age to middle-age singles on a lower to middle income who own their own home. Some have a college education and work in services and the professional sector.
Low-income, foreign-language-speaking urbanites.
Lower-income population mainly employed in service jobs. Most have a high school education or lower.
Lower-scale urban couples with children.
Mixed educational status with some having a high school education and some college. Combined income low-to-moderate.
Students in higher education. These individuals are enrolled in college or graduate school.